Ecommerce is more important now than it’s ever been before. While ecommerce has been around for multiple decades now, it’s become more and more a part of the average person’s life over the years, and today, it’s more likely than ever that you may buy things online.
On the other side of the coin, however, businesses that don’t have an online presence are unlikely to succeed in today’s economy. Platforms like BigCommerce can be a great way to get your company out in front of the average individual, but if you want to go even further, you need to promote your business in a variety of contexts.
Affiliate marketing could be the perfect tool to promote your business online. Here’s what you need to know about adding affiliate marketing to your BigCommerce toolset.
What Is BigCommerce?
Let’s start by learning a bit more about BigCommerce.
BigCommerce has been around since 2009, and it’s one of the most popular ecommerce platforms on the internet. The company is an overarching hosted ecommerce platform solution; if you’re running a business, BigCommerce allows you to get an online business up and running as quickly as possible. You can launch an online store immediately, whether you’ve been running offline for decades or you’re setting up a brand-new service.
One of the reasons many people enjoy BigCommerce is because of its variety in options. The company offers everything from store templates to CSS and HTML customization, as well as third-party integration and reporting on a highly professional level. This means that both absolute beginners and advanced website developers, as well as everyone in between, can benefit from the usage options of BigCommerce.
Affiliate Software to Use for Your BigCommerce Store
Affiliate marketing is a huge part of marketing in today’s culture. In the mid-1990s, “affiliate marketing” as we know it now got its start, but it quickly developed a negative reputation due to issues with spam. Once the market grew past these spammy affiliate programs, affiliate marketing absolutely took off. In 2016, a whopping 81% of large companies were currently using some kind of affiliate program, and only 3% said they also had no plans to do so in the future.
That means affiliate marketing is one of the big marketing options of choice for both large and small companies. If you’re planning to incorporate affiliate marketing into your company outreach, it’s important that you know what to look out for. The good news is that with an affiliate partner like Refersion, you can connect your affiliate software directly to BigCommerce, allowing you to more easily attribute the right sales back to your affiliates and understand how your affiliate marketing strategies are working for you.
Remember, affiliate marketing is all about brand awareness and customer acquisition; you want to use your affiliate marketing to make other people aware of your brand and potentially make a purchase to try your company out.
As many as 40% of American retailers note affiliate programs as their leading source of customer acquisition, which means if you’re able to incorporate Refersion affiliate software into your outreach programs, you may be able to increase your customer flow over time.
Affiliate Tracking Software for BigCommerce
The reason that Refersion is such a great tool for affiliate tracking is because of the variety of information you can receive and process through Refersion. The company’s partnership with BigCommerce allows you to start the process in just minutes, with colors and content for your affiliate signup page that match your general company branding. Plus, it’s scalable, so you can meet the requirements necessary for tracking your affiliates whether you have 10 or 10,000.
As a BigCommerce user, you need a centralized location where you can see all of your information and understand how best to continue building your company. Refersion makes it easy for you to do exactly that, and you can incorporate Refersion into your existing affiliate program or use it to create a new affiliate program. Whichever you need, Refersion’s 14-day free trial will help you learn the ropes and get the hang of using a new piece of software.
The Bottom Line
No matter what software you’re using for online marketing, it’s important that you’re able to combine it with a high-quality affiliate marketing software as well. Affiliate marketing can be a hugely beneficial tool for any business, no matter how well-established or how new, to improve brand awareness, bring new customers to the company, and improve customer turnover.
If you’re currently using BigCommerce and you want to create an affiliate marketing program or improve your existing one, consider using Refersion as your touchstone. With Refersion’s BigCommerce partnership, you can create a better affiliate marketing program in the blink of an eye.
